As generative AI transforms online search, its impact will depend on how we adapt. In this article, Elin Hauge explores the rise of conversational search, its disruptive potential for business and society, and what leaders must do to stay ahead in the age of ChatGPT Atlas.

As AI reshapes business and society, its impact depends on the values behind it. In this article, Elin Hauge explores the double-edged nature of AI, its power to create progress or undermine democracy, and calls on European leaders to choose courage, ethics, and digital independence.

The race for quick AI wins is on, but not every low-hanging fruit is worth picking. This article explores why chasing short-term gains can lead to bad apples and how long-term strategy, deep integration, and competence are key to harvesting real value from AI.

The hype around generative AI is louder than ever, but beneath the noise lies a clear reality: AI is not magic, it’s the next step in digital transformation. From WWII operational research to today’s machine learning, this article explores how leaders can cut through the hype and unlock real value.