AI has become a messy cocktail of hype, fear, and confusion. But behind the noise lies a clear path forward: the next step of digital transformation, built on data, mathematics, and responsible use of technology. This article explores how leaders can strip away the illusions of AI Snake Oil and focus on the competence required for real value-creation.

As generative AI transforms online search, its impact will depend on how we adapt. In this article, Elin Hauge explores the rise of conversational search, its disruptive potential for business and society, and what leaders must do to stay ahead in the age of ChatGPT Atlas.

As AI reshapes business and society, its impact depends on the values behind it. In this article, Elin Hauge explores the double-edged nature of AI, its power to create progress or undermine democracy, and calls on European leaders to choose courage, ethics, and digital independence.

A key element in responsible and value-creating adoption of AI is competence. In fact, Chapter 1 Article 4 of the EU AI Act makes it mandatory to provide training to achieve relevant AI literacy. This article comes into force February 2nd 2025.