Boards are under growing pressure to understand AI without falling for hype. Drawing on research from MIT CISR and Wharton/INSEAD, this article explores what digital and AI competence really means at board level, why technology should support rather than replace human judgment, and how expectations of board members are changing

While tech predicts an AI-shaped future, everyday life tells another story. Looking ahead to 2026, this piece cuts through the hype to examine what AI really means for democracy, business leadership, sustainability, and human agency, and why the most important choices ahead are not technological, but human.

AI has become a messy cocktail of hype, fear, and confusion. But behind the noise lies a clear path forward: the next step of digital transformation, built on data, mathematics, and responsible use of technology. This article explores how leaders can strip away the illusions of AI Snake Oil and focus on the competence required for real value-creation.

As generative AI transforms online search, its impact will depend on how we adapt. In this article, Elin Hauge explores the rise of conversational search, its disruptive potential for business and society, and what leaders must do to stay ahead in the age of ChatGPT Atlas.

As AI reshapes business and society, its impact depends on the values behind it. In this article, Elin Hauge explores the double-edged nature of AI, its power to create progress or undermine democracy, and calls on European leaders to choose courage, ethics, and digital independence.

The race for quick AI wins is on, but not every low-hanging fruit is worth picking. This article explores why chasing short-term gains can lead to bad apples and how long-term strategy, deep integration, and competence are key to harvesting real value from AI.

The hype around generative AI is louder than ever, but beneath the noise lies a clear reality: AI is not magic, it’s the next step in digital transformation. From WWII operational research to today’s machine learning, this article explores how leaders can cut through the hype and unlock real value.