Welcome to my insights page!
Insights on strategy and integrity - beyond the obvious.
Will AI disrupt time-based models in consulting?
AI may reduce billable hours, but value-based consulting models bring complexity, legal risk, and vague accountability. Is hourly pricing really dead?
The Three Buckets Framework: Bucket #2 - AI Agents
AI agents can create value, but also new governance risks. Here’s what boards must understand, do, and expect from agentic AI.
Are you using the free version of ChatGPT for board work? STOP IT!
Using free ChatGPT for board documents is a governance risk. Learn when AI is safe to use—and when it exposes your company to serious liability.
What boards and C-suites need to understand about Claude Mythos
Claude Mythos signals a new era of AI-driven cyber risk. This article touches upon what boards and executives must understand about scale, security, and strategy.
The Three Buckets Framework: Bucket #1 - Personal Productivity Tools
A board-level guide to AI productivity tools, chatbot governance, AI literacy, shadow AI, and why enterprise rollout rarely delivers simple ROI.
AI adoption without risk awareness is a strategy mistake
Many organizations avoid talking about AI risk to accelerate adoption. In reality, understanding and managing risk is what enables sustainable AI value, innovation, and growth.
My top five learnings as an international keynote speaker
Elin Hauge shares five lessons from her journey to becoming an international keynote speaker, from client focus and preparation to standing for something that matters.
From gut feeling to fact-based decision-making - with AI?
Boards and executives increasingly explore how AI tools like ChatGPT could support decision-making. But can AI really replace gut feeling with facts? This article explores where AI helps and where human judgement remains essential.
The numbness of ChatGPT ads - OpenAI’s inevitable shift emphasizes the quiet cost of “free” AI
OpenAI’s move to introduce ads in ChatGPT signals a predictable shift driven by massive operating losses and a user base where only a small fraction pays. While ads promise new opportunities for brands, they also deepen concerns about privacy, as conversations themselves may inform highly targeted marketing.
The board's recipe for constructive AI discussions
Most boards are already discussing AI. Few are discussing the right things. This article presents a practical framework to help leadership teams separate hype from strategy, governance from experimentation, and productivity tools from true competitive advantage.
AI agents - a potential governance nightmare
AI agents are already operating inside organisations, often without clear oversight. Learn why AI agent governance is a board-level issue, the key risks involved, and what leaders must put in place before incidents force action.
Should AI have a seat at the board table?
Boards are under growing pressure to understand AI without falling for hype. Drawing on research from MIT CISR and Wharton/INSEAD, this article explores what digital and AI competence really means at board level, why technology should support rather than replace human judgment, and how expectations of board members are changing
Looking ahead: the role of AI in 2026
While tech predicts an AI-shaped future, everyday life tells another story. Looking ahead to 2026, this piece cuts through the hype to examine what AI really means for democracy, business leadership, sustainability, and human agency, and why the most important choices ahead are not technological, but human.
Forget AI, we need to talk about the next step in digital transformation
AI has become a messy cocktail of hype, fear, and confusion. But behind the noise lies a clear path forward: the next step of digital transformation, built on data, mathematics, and responsible use of technology. This article explores how leaders can strip away the illusions of AI Snake Oil and focus on the competence required for real value-creation.
To search, or not to search, that is the new question.
As generative AI transforms online search, its impact will depend on how we adapt. In this article, Elin Hauge explores the rise of conversational search, its disruptive potential for business and society, and what leaders must do to stay ahead in the age of ChatGPT Atlas.
Big bucks, geopolitics, and nausea
As AI reshapes business and society, its impact depends on the values behind it. In this article, Elin Hauge explores the double-edged nature of AI, its power to create progress or undermine democracy, and calls on European leaders to choose courage, ethics, and digital independence.
The path ahead for AI: Low-hanging fruits, bad apples, and long-term strategy
The race for quick AI wins is on, but not every low-hanging fruit is worth picking. This article explores why chasing short-term gains can lead to bad apples and how long-term strategy, deep integration, and competence are key to harvesting real value from AI.
Beyond the hype and political noise, where do we stand with AI?
The hype around generative AI is louder than ever, but beneath the noise lies a clear reality: AI is not magic, it’s the next step in digital transformation. From WWII operational research to today’s machine learning, this article explores how leaders can cut through the hype and unlock real value.
Cheat sheet for boards and C-suite execs: What does ‘good data quality’ mean?
We often hear that data quality is an essential success factor for AI and a long list of other digital technologies. But what does that mean? I'm pretty sure that you are not alone in asking yourself this question, but not wanting to ask it out loud in fear of coming across as the most stupid person in the room. Don't worry, you are not. Actually, the question of data quality should be on the board's table more often.
You must not sleep!
If you keep on ignoring the injustice done to others, then one day, when injustice befalls you, there will be nobody to help you. Courage is not about absence of fear, it is about doing what you believe is right even when you are afraid.
You must not sleep!