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Insights on strategy and integrity - beyond the obvious.

AI, Boards Elin Hauge AI, Boards Elin Hauge

The board's recipe for constructive AI discussions

Most boards are already discussing AI. Few are discussing the right things. This article presents a practical framework to help leadership teams separate hype from strategy, governance from experimentation, and productivity tools from true competitive advantage.

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AI, Newsletter, Boards Elin Hauge AI, Newsletter, Boards Elin Hauge

Should AI have a seat at the board table?

Boards are under growing pressure to understand AI without falling for hype. Drawing on research from MIT CISR and Wharton/INSEAD, this article explores what digital and AI competence really means at board level, why technology should support rather than replace human judgment, and how expectations of board members are changing

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Newsletter, AI Elin Hauge Newsletter, AI Elin Hauge

Looking ahead: the role of AI in 2026

While tech predicts an AI-shaped future, everyday life tells another story. Looking ahead to 2026, this piece cuts through the hype to examine what AI really means for democracy, business leadership, sustainability, and human agency, and why the most important choices ahead are not technological, but human.

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AI, Newsletter, Business Strategy Elin Hauge AI, Newsletter, Business Strategy Elin Hauge

Forget AI, we need to talk about the next step in digital transformation

AI has become a messy cocktail of hype, fear, and confusion. But behind the noise lies a clear path forward: the next step of digital transformation, built on data, mathematics, and responsible use of technology. This article explores how leaders can strip away the illusions of AI Snake Oil and focus on the competence required for real value-creation.

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AI, Newsletter Elin Hauge AI, Newsletter Elin Hauge

Big bucks, geopolitics, and nausea

As AI reshapes business and society, its impact depends on the values behind it. In this article, Elin Hauge explores the double-edged nature of AI, its power to create progress or undermine democracy, and calls on European leaders to choose courage, ethics, and digital independence.

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Boardwork, Artificial Intelligence Elin Hauge Boardwork, Artificial Intelligence Elin Hauge

Cheat sheet for boards and C-suite execs: What does ‘good data quality’ mean?

We often hear that data quality is an essential success factor for AI and a long list of other digital technologies. But what does that mean? I'm pretty sure that you are not alone in asking yourself this question, but not wanting to ask it out loud in fear of coming across as the most stupid person in the room. Don't worry, you are not. Actually, the question of data quality should be on the board's table more often.

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My Father's Legacy Elin Hauge My Father's Legacy Elin Hauge

You must not sleep!

If you keep on ignoring the injustice done to others, then one day, when injustice befalls you, there will be nobody to help you. Courage is not about absence of fear, it is about doing what you believe is right even when you are afraid.

You must not sleep!

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